For the VP of Marketing
Campaigns shipped on schedule.
A dedicated EA who keeps the campaign calendar current and chases every launch checklist to done, webinars included. Paired with you in under 24 hours, fully managed.
“Immediate value and impact. Frankly, I do not understand how I operated before.”
The problem
What slips without dedicated support?
A VP of Marketing owns the shipping schedule. With no support, launch checklists live in your head and webinar logistics eat entire afternoons. The MAP gets messier every week.
The role
What does an executive assistant for a VP of Marketing do?
An executive assistant for a VP of Marketing runs campaign operations: the campaign calendar and launch checklists, webinar and event logistics, content ops scheduling, and MAP and CRM hygiene. Your Viva EA is dedicated, top 1%, and fully managed. Not sure what to hand off? Start with how to delegate to an executive assistant.
In depth
What a Viva EA runs for a VP of Marketing
A campaign is a hundred small deadlines. Here is the work your EA owns so they hold.
- Campaign calendar kept current as dates move
- Launch checklists built and chased to done
- Asset approvals tracked against ship dates
- Launch retros scheduled with notes captured
- Registration pages and reminder emails set up
- Speaker dry runs booked the week before
- Follow-up lists routed to sales next morning
- Recordings posted and repurposed on schedule
- Editorial calendar kept live in Notion or Asana
- Drafts routed to reviewers and chased
- Publish dates guarded across the funnel
- Freelancer invoices approved and filed on time
- Lists deduped in HubSpot or Marketo
- Campaign naming and UTM conventions enforced
- Broken workflows flagged before reporting breaks
- CRM sync errors escalated the day they appear
- Week built around ship dates, not requests
- Inbox triaged with agency threads flagged
- Drafts ready in your voice each morning
- Focus blocks held through every reschedule
- Marketing standups and 1:1s kept on schedule
- Team events planned without your afternoons
- Conference travel booked and kept live
- Your own expenses filed every Friday
The bar
Only the top 1% get matched
One pipeline, no exceptions, before any EA touches a campaign calendar. See how we vet and train EAs step by step.
In practice
A week with your Viva EA
The weekly rhythm that keeps ship dates from slipping.
Before Monday
Campaign calendar reconciled and launch checklist owners pinged.
Monday morning
Ship-date status and the week’s webinar schedule in your inbox.
Every day
Inbox triaged. Asset approvals chased, MAP flags cleared as they surface.
Friday
Retros booked and next week’s launches prepped. Your expenses filed.
Common question
An EA or a marketing ops hire first?
A marketing ops manager builds the systems. An EA returns the hours that logistics eat. If follow-up is your bottleneck, start with the EA.
Owns the logistics
- Campaign calendar and launch checklists
- Webinar and event logistics
- List hygiene and routine MAP admin
- Inbox, scheduling and team travel
Owns the systems
- Attribution models and lifecycle scoring
- Workflow architecture in the MAP
- Reporting stack and data integrations
- A specialized full-time hire with ramp time
Get started
Ready to stop chasing checklists?
Tell us what ships this quarter and get matched with a vetted EA within 24 hours, no commitment.
Viva Match
Matched to how your team ships.
A four-step match, built on fit. 300+ executives matched. Under 4% ask for a re-match in the first 30 days.
Understand your needs
Thirty minutes to map how your team ships and what should leave your plate.
Get matched
We’ll carefully consider your preferences, working style, and support needs to find the best EA for you.
Get onboarded
We provision full access and your CSM joins the kickoff, so you’re up and running within 24 hours.
Delegate & see value
Customers see value within about 2 weeks, thanks to our managed service and high-quality support.
96%
Executives who keep their first matched EA past day 30. The other 4% are re-matched at no cost.
Cost
What does a dedicated EA actually cost?
One flat monthly fee, about half the all-in cost of an in-house hire, plus a one-time onboarding fee. A dedicated EA and a Customer Success Manager come with every plan. Run the numbers in the executive assistant cost calculator.
Why Viva
Why managed, instead of in-house or offshore?
Half the cost, none of the overhead
One flat fee, about half the $120k to $140k an in-house EA costs fully loaded, with no payroll on your side. Compare Viva vs an in-house EA before you commit.
Dedicated and US-aligned, not pooled offshore
One EA who learns your campaign calendar, fluent in English and working US hours from Pacific to Eastern. Not a pooled offshore rotation.
Continuity you can count on
Our EAs average more than two years with their executive. PTO backfill, a dedicated Customer Success Manager and a replacement guarantee mean launches never wait on a vacancy. Gross retention: 92%.
Proof
Leaders who chose Viva
What leaders say once launches stop waiting on logistics.
“My inbox and systems have been completely turned over to make me more efficient and organized. My calendar now creates blocks of working time I previously did not have.”
“Vivi has totally changed how we work at Owner. She is such a star, and I cannot imagine how we would get through the day without her.”
“Sophia has been welcoming, helpful, and proactive. Working with her has been a better experience than a number of in-person EAs I have worked with in the past.”
FAQ
Frequently asked questions
Can a Viva EA run our campaign calendar?+
Yes. Every launch gets a checklist with owners and dates that stay current as scope moves. Follow-ups go out before deadlines slip, so you review status instead of assembling it.
Can an EA handle webinar logistics end to end?+
That is routine work. Registration pages, speaker dry runs, reminder emails and the recording all get handled, and the follow-up list reaches sales the next morning.
Can an EA keep HubSpot or Marketo clean?+
Yes. Lists get deduped and campaign naming and UTM conventions are enforced, with broken workflows flagged before they skew reporting. Architecture decisions stay with your ops lead.
How are Viva EAs vetted?+
Through a five-stage recruitment process that hires the top 1% of applicants, followed by four weeks of Viva University, our hands-on training program.
Where is the talent based?+
Across 15 countries in Latin America, fluent in English and aligned to US business hours, from Pacific to Eastern.
What if the fit is not right?+
We rematch you quickly, backed by a replacement guarantee. Our oversight does not end at placement.
Does the EA work inside our marketing stack?+
Yes. Your EA lives in whatever you already run, whether that is HubSpot or Marketo on the campaign side, with Slack and Asana around them.
How much does an executive assistant for a VP of Marketing cost?+
One flat monthly fee, about half what an in-house hire costs fully loaded, with no recruiting markups and a dedicated Customer Success Manager on every plan.
Keep exploring
More ways to work with Viva
Executive assistants for the C-suite
CEO, CFO, COO and the rest of the leadership team.
How Viva works
See how matching and onboarding actually run.
Support by industry
How EA support changes by sector.
Replace a departed EA
Covered in 24 hours, not three months.
Scale your team
Add a dedicated EA as you grow.
Standardize org-wide
One managed program across every leader.
Get started
Match in under 24 hours.
One discovery call. We map your campaign calendar, surface 2 pre-vetted EAs, and get you live in a day.