For consumer brands
Support for fast-moving consumer brands.
Launches, retail resets, partner campaigns and a calendar set by seasons. A dedicated EA keeps the pace workable. Matched in 24 hours.
“A better experience than a number of in-person EAs I have worked with in the past.”
The problem
What breaks first when the brand takes off
Growth at a consumer brand shows up as coordination debt. Here is where it lands on leadership first.
Your context
What does an executive assistant do for a consumer brand?
An executive assistant for a consumer brand runs the coordination behind the growth: order escalations, the retail and promo calendar, influencer follow-ups and launch logistics. Leadership keeps the brand decisions while the chasing moves to one owner. All of them passed the same vetting: here is how we vet and train EAs.
What they own
What a Viva EA runs inside a consumer brand
Most brands hand over the escalation inbox first, then the launch calendar. Read how to delegate to an executive assistant for the full order of handoffs.
- Escalations triaged daily in Shopify or Amazon
- Warehouse and 3PL follow-ups sent and logged
- Refund and reship approvals routed without delay
- Inventory levels checked before every promo goes live
- Reset dates and peak weeks mapped months ahead
- Promo deadlines tracked backward with reminders
- Blackout weeks held on leadership calendars
- Retailer submission dates confirmed with each buyer
- Briefs delivered and posting dates tracked per partner
- Partner threads answered inside one business day
- Campaign recaps compiled after every flight
- Sample shipments tracked from warehouse to doorstep
- Launch checklists run in Asana or Notion
- Asset handoffs chased across agencies and vendors
- Day-one issues routed to the right owner
- Launch retros booked within a week of go-live
- Trade shows and market weeks booked early
- Store and warehouse visits routed into single trips
- Focus time defended through peak season
- Press and market meetings stacked into travel days
- Weekly sales recap ready for Monday morning
- Inbox triaged with replies drafted for review
- Investor updates formatted and sent on schedule
- Expense reports filed from receipts each week
Get started
Get ahead of the next peak season.
Tell us how your brand runs and meet vetted EAs within 24 hours, no commitment.
Viva Match
Great executive support starts with the right candidate.
Four steps, built for brand pace. 300+ executives matched; the re-match rate inside 30 days is under 4%.
Understand your need
30 minutes with your executive to map work style, pace, and what they actually need delegated.
Identify the strongest fit
2 pre-vetted EAs surfaced from our bench. Each one is tested against your specific brief.
Meet your candidates
Your executive picks. CSM joins the kickoff. Full access provisioned within 24 hours.
Managed support
30-day check-ins, ongoing coaching, and re-matches at no cost if there isn’t a strong fit.
96%
Executives keep their first matched EA past the 30-day mark. The other 4% are re-matched at no cost.
Cost
How much does a Viva executive assistant cost?
Plans run on one flat fee, roughly half the $120k to $140k fully loaded cost of hiring in-house, and include a dedicated EA plus a Customer Success Manager. Check the math with the executive assistant cost calculator or compare Viva vs in-house.
Proof
Leaders who chose Viva
Leaders at consumer and product companies, in their own words.
“Vivi has totally changed how we work at Owner. She is such a star, and I cannot imagine how we would get through the day without her.”
“My inbox and systems have been completely turned over to make me more efficient and organized. My calendar now creates blocks of working time I previously did not have.”
“Viva provides exactly the calendar and operational support that I need, without any of the career management overhead.”
FAQ
Frequently asked questions
Do you support e-commerce and DTC brands?+
Yes. DTC and e-commerce brands on Shopify or Amazon are a core segment. EAs pick up order escalations, fulfillment follow-ups, inventory checks and launch coordination within the first weeks.
Can an EA manage influencer and partner coordination?+
Yes. Brief delivery, sample shipments, posting schedules and follow-ups run as standing work, with a recap after each campaign. Your team keeps the creative calls.
How does an EA help during peak season?+
The peak calendar gets built months out, with promo deadlines tracked backward and leadership time blocked. During the peak itself, your EA triages daily escalations so leadership only sees true exceptions.
Can the EA work with our agencies and retail partners?+
Yes. Agencies, retail buyers, 3PLs and PR contacts route through your EA once introduced. Threads get answered inside a day and open items live on one tracked list.
Can the EA blend business and personal support?+
Yes. Many founders blend both, with personal travel and family dates held on the same calendar as launches. Nothing gets double-booked because one person sees the whole week.
How are Viva EAs vetted?+
Through a five-stage recruitment process that hires the top 1% of applicants, followed by four weeks of Viva University, our hands-on training program.
What if the fit is not right?+
We rematch you quickly, backed by a replacement guarantee. Our oversight does not end at placement.
Keep exploring
More ways Viva supports consumer teams
Executive assistants for the C-suite
CEO, CFO, COO and the rest of the leadership team.
Executive assistants for VPs and directors
Support built for VP-level operators.
Support by industry
How EA support changes by sector.
Replace a departed EA
Covered in 24 hours, not three months.
Scale your team
Add a dedicated EA as you grow.
Standardize org-wide
One managed program across every leader.
Get started
Match in under 24 hours.
One discovery call about how your brand runs. We surface 2 pre-vetted EAs and get you live in a day. Re-match at no cost if the fit is off.